The Royal British Legion's 90th Poppy Appeal was launched yesterday, Thursday 28 October, highlighting its support for the injured, wounded and bereaved of the British Armed Forces serving in Afghanistan.
Under the motto, "Put on a poppy", the national Poppy Appeal was launched at Colchester Garrison with a concert from chart-topping pop sensations The Saturdays for families and personnel of 16 Air Assault Brigade, now on combat operations in Afghanistan.
The 2010 Appeal has a fundraising target of £36m, up from the record £35m raised in 2009. "Despite the current economic times, we trust the great British public will show their support for those who have sacrificed on behalf of their country," said the Legion's Director of National Events and Fundraising Russell Thompson. "We call on the nation to give generously and to wear their poppies with pride."
For more information about the appeal or the British Legion please click Here
